How Good is Your Memory?


Here’s a little memory test designed by psychologists Amos Tversky and Daniel Kahneman (1973) to reveal a cognitive blindspot.

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Extra materials if you want to learn more


Tversky, A,, & Kahneman, D. (1973) Availability: a heuristic For judging frequency and probability. Cognitive Psychology, 5, 207-302.


“How good is your memory?” was created by Olivia Kang, Kirsten Morehouse, Evan Younger, and Mahzarin Banaji, based on research by Amos Tversky and Daniel Kahneman (1973).

Support for Outsmarting Human Minds comes from PwC, Harvard University, and the Association for Psychological Science.