Changes in Bias Across America: An Explorable Map

New research suggests that Americans are showing a reduction in some implicit biases.

Use the slider bars to explore the maps below and see how implicit age, race, and sexuality bias have changed from 2007 to 2020 across the U.S.

Over a 14 year period, which bias do you think has reduced a lot? A little? Not at all? Before you look, try to predict which bias you think will show the most and the least change.

Interesting fact: when change occurs, it is observed in all demographic groups - young and elderly, liberal and conservative, more educated and less educated, on the coasts and in the middle of the country. Although some groups have reduced slightly faster (young people, liberals), the trends towards lower bias are widespread.

Now we know: Our society is capable of becoming less biased... and for good!

Why are some biases not reducing or not reducing fast enough? Generate your own hypotheses and tell us what you think.